McWhinney, a Colorado-based real estate investor and developer, has rebranded to Realberry. This move coincides with a strategic shift in the firm’s investment approach.
The new name comes from the company’s earliest chapter when brothers Chad and Troy McWhinney ran a small berry stand. It also reflects the connection between the company’s beginnings and its ongoing commitment to transparent, timely communication with investors.
“For over three decades, our work has centered on unlocking possibility,” said co-founder and CEO Chad McWhinney. “This next step honors where we began while expanding who we serve. Realberry will seek to marry deep real estate expertise with technology and connect accredited investors to real estate assets. The real difference here is that we’re not a tech company trying to figure out real estate, we’re a longstanding real estate investor and developer seeking to leverage tech to drive greater access and transparency for credited investors.”
The decision to move toward expanded access is reinforced by the nation’s growing number of accredited investors as well as the need for diversified capital structures due to the challenging credit lending environment.
“We believe sponsors nationwide are rethinking how capital is sourced and deployed as macroeconomic pressures and evolving credit conditions are reshaping the real estate landscape,” added chief operating officer Steve Drew. “With Realberry, we aim to be at the front of that market shift with a model that prioritizes the investor experience. Our goal is to equip a broader pool of accredited investors with the education and intuitive tool they need to evaluate available opportunities in a complex market where quality matters more than ever.”
Realberry is kicking off with an initial offering, Red Hawk Crossings, a 60-unit build-to-rent (BTR) community in Castle Rock, Colorado; more offerings will be strategically added on a regular basis.
Earlier this month, Realberry announced the acquisition of the townhome community, representing an expansion of its BTR portfolio in high-demand suburban submarkets. Built in 2015, the development features three-bedroom homes averaging 1,534 square feet with two-car garages.
While Realberry’s pipeline spans multiple property types, including hospitality, office, and mixed-use, multifamily and BTR have been strong components of its portfolio over time, and the company anticipates that strategy continuing into the year ahead and beyond. As of this month, Realberry has 7,200 multifamily and BTR units owned, planned, or under construction, with a little more than 2,000 units in the pipeline.
“We’ve always believed that real estate can be a long-term, value-creating asset class,” noted McWhinney. “We believe Realberry positions us to share those opportunities more broadly, with the same level of rigor and discipline that has defined our work from the start.”