A new multifamily housing community in Greensboro, North Carolina, has become the official home of the Greensboro Gargoyles, which kicked off its inaugural minor league hockey season last month.
Developed by Charlotte-based Collett Capital, the 360-unit Revel Greensboro is providing housing for members of the team and creating a community connection with the new sports franchise.
Greensboro already had been a draw for Collett Capital, with the rapidly growing in-migration for highly skilled manufacturing jobs, such as a Toyota battery manufacturing facility and a Honda aircraft production facility. The timing worked for both parties as the development was in lease-up when the team management first reached out.
“From our initial thesis and business plan, we saw the growth in Greensboro and knew it was ready for elevated multifamily living with more of a purpose and more of a story,” says DuBose Williamson, a partner at Collett Capital and Canvas Residential. “That influenced our design and development. Bringing in the hockey team furthers that. With a new team in the market, new players coming from all over, it’s very similar to our rent roll with residents relocating from all across the country.”
Revel Greensboro is a nature-focused community, offering one-, two-, and three-bedroom floor plans. It features resort-style amenities, such as a zero-entry pool, a dog park, a clubhouse, and outdoor gathering spaces.
Williamson says about 30 players, some with families, live at the property and enjoy the top-of-the-market amenities. The players also use the amenity space for team dinners.
“They’ve been welcomed with open arms to the community. They are new residents in a new city looking to meet people and be part of the community,” he adds.
In addition, the community’s other residents can take advantage of complimentary tickets to the games through the leasing office. Other cross-marketing promotions include giveaways at the game and Doyle the mascot cutting the ribbon at the grand opening event.
“Having the team call Revel home provides our players with a sense of stability and belonging in the Greensboro community from day one,” says Scott Burt, head coach of the Greensboro Gargoyles, which is part of the ECHL and serves as the Double-A affiliate of the NHL’s Carolina Hurricanes and the AHL’s Chicago Wolves. “This partnership not only strengthens our team on the ice but also off it. The support and hands-on assistance from the Revel staff helped our players get settled quickly, allowing them to focus on building chemistry and performing at their best for the community that’s already cheering them on.”