Atlanta’s Momentum Midtown pays homage to the area’s culture and traditions, including its Southern hospitality, civil rights legacy, and jazz destinations.
The high-rise, developed by Toll Brothers Apartment Living with partners architect WDG, builder Balfour Beatty, and designer ForrestPerkins, features 376 units and a collection of amenities that captures the spirit of “New Atlanta,” a blend of community, culture, and modern living. The amenity spaces are designed to reflect connection, flexibility, wellness, hospitality, and convenience.
Project Details
Location: Atlanta
Developer: Toll Brothers Apartment Living
Architect: WDG
Builder: Balfour Beatty
Interior Designer: ForrestPerkins
Number of Units: 376
“One of the primary amenity programming challenges was the building’s tight urban footprint. The team leveraged this verticality as an opportunity to create distinct experiences at different elevations: a rich and moody hospitality-inspired ground floor lobby, a communal and casual energy on the 10th floor, and a panoramic indoor-outdoor retreat on the 36th floor,” says Jennifer Beggiato, associate principal at ForrestPerkins, a design studio within architecture firm Perkins Eastman. “Furthermore, in response to the demand for flexible coworking, instead of creating a designated room, we carefully integrated a variety of niches and nooks where residents could feel comfortable and productive working in any amenity space.”
The sky lounge on the 36th floor is the standout feature, with a lounge and game room that open onto an outdoor grilling lounge and resort-style pool and cabanas. The sky lounge can be subdivided with operable drapery panels for socializing or working remotely. A theater lounge and private dining areas are adjacent to the sky lounge.
The 10th floor features an outdoor patio with fire pits, a lounge area, grilling spaces, and places to work or gather. Plus, a private dog park caters to the pet-friendly residents. Inside, a wellness center offers a yoga and bike studio as well as cardio and weightlifting equipment. This floor also offers a leasing lounge with a coffee bar and a club room with semi-private booth and a private conference space.
The ground floor also has cozy lounge areas and semi-private booths for work or gathering. Rounding out the amenity package are an automated package concierge, cold storage, bike storage, and electric vehicle charging stations.