TruAmerica Strengthens Leadership for Continued Growth

TruAmerica Multifamily has made key personnel changes to support the continued growth of its flagship value-add investment platform and expanding adjacent business lines.

To foster TruAmerica’s growth, executives Noah Hochman, Mark Enfield, and Wes LaBar all have been promoted.

Hochman, who had served as co-chief investment officer, has been named chief investment officer, with oversight of all investment activity nationwide. A founding executive of the firm, he has been instrumental in driving its national expansion and capital formation strategy. He also has helped raise over $5 billion in equity and has led $20 billion in acquisition and disposition volume since helping found the firm.

Enfield has been promoted to chief operating officer, overseeing national asset and portfolio operations as well as corporate governance and risk management. He also is a founding executive of the firm, being instrumental in implementing best-in-class operational practices that continue to strengthen the firm’s performance and scalability.

Formerly managing director of acquisitions overseeing the Western region, LaBar has been named executive managing director and head of acquisitions, reporting to Hochman. LaBar, who joined the firm in 2017, has had a role in executing over $5 billion in multifamily transactions and scaling the firm’s investment capabilities across multiple regions.

“These promotions reflect the depth and strength of TruAmerica’s leadership team and our continued focus on scaling the platform to meet the needs of the nation’s evolving residential landscape,” said founder, CEO, and president Bob Hart. “Noah, Mark, and Wes each bring exceptional experience, integrity, and alignment with our investment philosophy. Together, they are driving the next phase of growth for TruAmerica—both in our flagship business lines and in our newer, complementary strategies.”

TruAmerica kicked off 2025 with the launch of its structured finance and affordable housing verticals as well as a plan to take its build-to-rent vertical that was launched in 2022 to its next growth stage.

The firm recently made big news on the affordable housing front, partnering with Manulife Investment Management on a $1 billion joint venture with focused on the sector. The new platform, Anchor Point Residential, launched with the acquisition of a 51-property, 6,000-unit portfolio built between 2003 and 2023. The first tranche of this transaction closed in August, with additional phases to follow throughout the fall.