Annually, J Turner Research publishes a compilation of the ORA Power Rankings announced in the respective year in partnership with Multifamily Executive. The 2025 Year-End Summary gives readers a comprehensive view of where and how often their property and/or multifamily company were featured in our monthly ORA Power Rankings throughout 2025. To view the complete report, click on 2025 Year-End ORA Power Rankings.
In the 2025 Year-End ORA Power Rankings, the rankings are featured in four categories:
- Company ORA Power Rankings: Companies that have made different ORA Power Rankings
- Property ORA Rankings: Properties featured in different ORA Power Rankings
- Company Einstein Best of Awards: Companies recognized in the top five operational categories: communication, security, customer service, cleanliness, and maintenance.
- Property Einstein Best of Awards: Properties recognized in the top five operational categories: communication, security, customer service, cleanliness, and maintenance.
In presenting the rankings, we are enabling multifamily companies monitor their progress, celebrate wins, and benchmark performance through the year.
Noteworthy Statistics of the 2025 Year-End Report
- 865 companies recognized
- 2,938 properties recognized
- 1,371 conventional properties made the Elite list
- 1,144 properties made the Rising 1K Ranking
- 166 properties appear in all three rankings (Elite, State, and MSA rankings):
- Bozzuto has 20 properties in these three rankings.
- Greystar and Hanover have 17 properties each appearing in all three rankings.
- Top states by number of ranked properties in the 2025 year-end include:
- Texas, 302
- Florida, 265
- California, 246
Top Trends Shaping Renter Behavior and Reputation Management
Based on our ongoing research efforts throughout the year, below are key trends shaping renter decision-making and reputation management in our industry in 2025:
- Content is more important than star ratings: Prospects are willing to look past properties that have high star ratings on Google if their negative reviews or artificial intelligence (AI) results say they struggle in key operational areas.
- AI is being used or will be used during the next search by over 50% of prospects. These tools specifically call out properties' weaknesses.
- The three most important areas for properties to perform well are pests, security, and financial clarity. A pest complaint is 18 times more damaging than one about amenity availability or condition.
- Gen Z, the generation flooding the market, is 3.7 times more skeptical of online reviews than previous generations, making an online reputation strategy focused on getting positive reviews overly simplified.
- In 2025, the number of big players in the review landscape consolidated considerably. Apartments.com has given up a large percentage of its market share, and Zillow has acquired Rent. and ApartmentGuide.
About Einstein Best of Awards
J Turner Research utilizes its categorization tool, Einstein, to rank the properties based on an aggregation of their open-ended feedback. Using our proprietary AI Thought Analysis, all open-ended feedback is skillfully categorized into 22 operational categories specific to the multifamily industry. Having analyzed over 12 million reviews, Einstein provides unparalleled access into multifamily properties’ operations. To learn more, visit Einstein.
About the ORA Power Rankings
Developed by J Turner Research, the ORA Power Rankings are a monthly, independent ranking of apartment properties and management companies based on their ORA scores. A property or management company is not required to be a J Turner Research client to qualify for this ranking, which is published by J Turner’s media partner Multifamily Executive. To learn more or to request your ORA score, visit www.jturnerresearch.com/about/what-is-ora-score.
Methodology
The ORA score is an aggregate compilation of a property’s ratings across various review sites and ILSs. Each month, J Turner Research monitors online ratings of over 150,000 properties nationwide. Using a statistical model, a single score based on a scale of 0 to 100 is assigned to each property. This score serves as a benchmark to compare a company’s individual properties and portfolios nationally, regionally, and against the competition.