Iconic coffee brand Maxwell House understands the financial challenges that many renters and homeowners face. For a limited time, it has rebranded to Maxwell Apartment to meet the needs of today’s consumers in a time where Americans seek value in areas of their everyday life, including where they live with nearly a third opting to rent.
With its “Good to the Last Drop” legacy, the name change also celebrates the same principle that has guided Maxwell House for 133 years—smart choices add up, and choosing Maxwell House means getting a quality cup of coffee without a hefty cost.
Beginning on National Coffee Day, Sept. 29, it will offer consumers even more value with a 12-month “lease” of Maxwell Apartment. For under $40, consumers can stock their pantries with a full year of coffee—designed to save over $1,000 annually compared with daily coffeeshop runs. Along with the rebranded canisters, the yearlong supply of coffee comes with an official lease to sign.
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, head of coffee, North America, at the Kraft Heinz Co. “Maxwell House believes no one should have to go without great tasting coffee, and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”
Maxwell Apartment is one of two campaigns debuting from the coffee brand this fall as it doubles down on offering the consistent flavor and best value in coffee. To learn more about Maxwell Apartment, follow @officialmaxwellhouse on Instagram and TikTok.