Proptech firm Real Estate Business Analytics (REBA) has acquired Markerr, a market data and analytics company.
According to REBA, the acquisition is expected to enhance its operational analytics platform with Markerr’s public rent datasets, market intelligence, and forecasting models across the multifamily and single-family rental markets. The expanded platform is slated to deliver a more complete intelligence layer for owners and operators so they can better understand performance that is grounded in sourced and compliant internal and external data.
“Markerr has built an impressive foundation of critical market and public rent data,” said REBA co-founder and CEO Donald Davidoff. “Integrating that with REBA’s operational and asset management intelligence allows us to bring trusted datasets together in one platform enabling artificial intelligence (AI) modeling that matters. This gives operators a more holistic, forward-looking view of performance that reflects both operational efficiency and market reality in the new regulatory environment.”
REBA noted that as new laws and regulations are reshaping how private and public data can be used, both firms have been stringent in their regulatory compliance practices and that the enhanced platform will provide operators with analytics and forecasting tools built on regulation-ready datasets and AI models designed for transparency.
“We’ve led the industry with first-party data analytics, allowing customers to get the most from their internal data,” added REBA co-founder and chief product officer Chris Brust. “Adding Markerr’s data suite enhances this platform with well-sourced, public third-party data. This enhances both our business intelligence and budget products, while we ensure that our pricing and revenue management product only uses data allowed by its local jurisdiction.”