Data in the form of posts, emails, and texts are now coming in through multiple fire hoses, making it even harder to think about your company’s websites, social media accounts, and lead generating web tools. And yet you must consider these approachs as there is no going back to the good old days. The increasing complexity of the marketplace behooves developers and builders to constantly ask what’s next or, better yet, what’s first? Here’s a list of 10 things to keep in mind about the current state of the digital marketing arts.
1. Going Mobile
2. More Science Than Art
3. Keep It Fresh
4. Know Your Channels
5. Consider the Class
2019 State of the Industry Report
6. Multifamily Likes Facebook
7. Start Small
8. Check Your Work
9. Fresh Recruits